The SEO Framework · KB

★︎ Start with TSF
  • Extensions
  • Documentation
  • Pricing
  1. Home
  2. Knowledge Base
  3. Metadata
  4. What are pixel counters in The SEO Framework?

What are pixel counters? — Contents

  • Google works with pixels
  • How it works
    • Inspect the counter

What are pixel counters?

Published on March 12, 2019
Revised on August 1, 2022

The pixel counters brought in The SEO Framework are your best friends! They work by calculating the pixel-width of every character in your proposed metadata and depict their results within a single, colored line. The pixel counters are much more accurate than mimicking Google Search’s snippet in a preview, and they seamlessly blend in with your WordPress interface.

The pixel counters.

Google works with pixels

Some characters are wider than others. For example, an i takes less space than a W. To visualize this, below you can find five i’s, and five W’s, presented in the way Google would for your titles.


iiiii
WWWWW


This spacing disrupts Google Search since they cause characters to overflow the screen, and many SEOs took advantage of this by displaying captivating all-caps titles, as you can see below.


This 52-character title doesn’t grab your attention.
THIS 52-CHARACTER TITLE REALLY GRABS YOUR ATTENTION!


So, in 2012, Google disregarded the 70 character-limit and started using pixels instead. Back then, SEOmofo executed an experiment, showcasing a 107-character title displayed in Google Search.

How it works

Google Search provides different snippets for regular results, popular results, rich cards, site links, mobile devices, etc. Some of these result types have more pixels available that others. The pixel counter in TSF accommodates for all these types and simplifies them into one colored line. If you add more content to the input field, the corresponding line may grow when you still have pixels available, it may get stuck when you’re in the danger zone, and it will shrink when you’re doing it wrong.

  • Blue: Empty.
    • This is an uncertain state. This will show when your page is unpublished or when TSF can’t generate a description.
    • Google will likely generate an unwanted snippet from your page’s content that matches the search query when this state remains.
  • Red: Far too short, you should add more information.
    • Your input will be rendered as inadequate, and it will likely be replaced.
  • Yellow: Too short, you could add more information.
    • This is considered OK.
    • You have plenty of room left, and you could add more information that attracts the potential visitor.
  • Green: Great!
    • Your input makes good use of the available space, and it now fits in all snippets. Good job!
  • Yellow: Probably too long, it might get trimmed in search.
    • Your input will now appear inconsistently throughout the search results.
    • Your input is likely to be cut off and have elipsis (…) added.
    • The pixel counter will no longer grow; it is now fixed at full width until it becomes red.
  • Red: Far too long, it will get trimmed in search.
    • Your input is more likely to be replaced completely.
    • Or, your input will be cut off and will have elipsis (…) added.
    • This can negatively affect ranking, as your page may be flagged for spam.
    • The pixel counter now shrinks to visualize how far you’re over the upper limit.

Please keep in mind that Google may replace your input in the snippet when no content in your input matches the search query, regardless of what the pixel counter says.

Inspect the counter

You can tap on or hover over the pixel counter to be reminded what the pixel color means, and to learn how many pixels you have available.

Hover over the pixel counter to see more information.
Filed Under: Metadata, The SEO Framework

Other articles

  • Metadata

    • How do I remove the archive prefix from titles?
  • The SEO Framework

    • Robots.txt blocks
    • Breadcrumb shortcode
    • Constant reference for The SEO Framework
    • Filter reference for The SEO Framework
    • Common plugin update issues

Commercial

The SEO Framework
Trademark of CyberWire B.V.
Leidse Schouw 2
2408 AE Alphen a/d Rijn
The Netherlands
KvK: 83230076
BTW/VAT: NL862781322B01

Twitter  GitHub

Professional

Pricing
About
Support
Press

Rational

Blog
Privacy Policy
Terms and Conditions
Refund Policy

Practical

Documentation
TSF on WordPress
TSF on GitHub
TSFEM on here
TSFEM on GitHub
Feature Highlights

New features in 2025 › The SEO Framework